We couldn’t possibly have prepared for
What starts as a trending news topic suddenly causes the world to stop. Our lives change virtually overnight and we all scramble to help flatten the curve.
Companies will be remembered for how they respond – and how quickly. Brands share a common goal to help others and show gratitude.
Go back to basics: Focus on purpose, values and communication.
Re-align messaging, content and communications for
We all come to terms with our new reality. We develop new routines and find ways to support each other more than we ever have before with cautious optimism.
This is a time to reimagine what’s possible as consumers begin to develop new preferences and behaviours change.
Lean into experimentation and test as many new things as possible.
Use data if you have it; if not, listen to what your customers are asking for. Then gather your team to come up with a list of experiments. This could be new revenue streams, digital versions of traditional offerings, new value propositions and more. Sort your ideas by impact and effort to execute.
Social distancing restrictions begin to lift, businesses reopen slowly and we return to a modified sense of cautious normalcy.
We all rethink our digital experiences to evolve and deliver additional benefits beyond functional value.
Create your own disruption with real, purpose-driven innovation.
Identify opportunities to leapfrog your current position. Double down on your most promising experiments. Introduce new ways of transacting and new ways of building relationships.
The world collectively exhales. We all adopt our second "new normal" in a calendar year. One based on optimism and acceptance, not fear.
True reinvention becomes reality. Companies who thrive are those who recognize that a new standard has been set. The need to be a purpose-led brand and to deliver a next-level experience becomes a requirement.
Deliver a next-level, digital omni-channel customer experience.
Get a full view of your customer by storing data and analyzing trends. Adapt in real time. Continue to lean on your brand purpose.