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When human insight meets technology we call it humanology.
Some Background
Dörken’s DELTA®-MS has been proven to provide better air and moisture barriers for builders, engineers and contractors.
Services
Creative Strategy
Digital Advertising
Lead Generation
Quick Brief
To generate demand for a better foundation product in an industry that has become more focused on price than quality.
With continual cost pressures driving decision making, many contractors are sacrificing performance by choosing the lowest cost for foundation protection, even though they barely meet minimum building code requirements. So how in the world do you get customers to find something they aren’t even remotely looking for?
We challenged builders and contractors to see basement protection differently. We changed how they buy and install foundation protection altogether. And we convinced them that DELTA®-MS is the better alternative by proving its superior performance through a series of animated banners and digital ads that delivered bold, engaging messages.
975%
increased social engagement
22,778
digital sessions
1
first page of Google
1.03%
conversion rate
A series of animated banners and digital ads delivered bold, engaging messages, not to mention some serious results. Between March and August 2017, DELTA®-MS sales went up, web traffic and engagement on dorken.com increased and social engagement on Twitter improved by 975%.