How we helped AudienceView, a leading online ticketing software company, be seen as so much more by defining its brand strategies and developing a new website.
AudienceView
Background
AudienceView is a next-level ticketing software company that helps to facilitate online ticket purchases as well as manage and promote a wide range of events for virtually every possible audience.
Services
- Brand Architecture
- Planning, User Testing, UI and UX
- Development, Implementation and Testing
Challenge
AudienceView had grown immensely. But with recent acquisitions and continued innovation across its full suite of products, it needed to create alignment with its employees and customers.
Setting the stage.
As a company, AudienceView had seen incredible growth. But there was confusion in who the company was, what it stood for and the value it provided. It needed to create alignment by defining its corporate and product brand strategies – and develop a digital strategy and website that reflected its newly defined brand architecture.
Discovered, attended and remembered.
The existing audience had very little knowledge or awareness around the new acquisitions AudienceView had made. But with a refreshed brand identity, as well as a new brand architecture, AudienceView’s challenge was to create a platform that reflected its new branding while incorporating new products and services. The new look, sound and site needed to reflect a newly defined brand architecture, as well as the overall business and digital marketing goals for the organization to serve both B2B and B2C audiences.
Time for an encore.
With our agile and nimble approach, we were able to complete the entire process, from the discovery phase and design to implementation and launch, ahead of our aggressive launch target. The entirely new website, which was written, designed and developed from the ground up, increased traffic by 40% at launch and still trends positively in increasing recognition of qualified traffic in Canada.
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