Ply Gem

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How we positioned Ply Gem, a windows and doors manufacturer in Western Canada, as the leading provider of exterior building solutions.

Background
Ply Gem was the go-to partner of new home builders, architects and designers for Canadian manufactured windows and doors in Western Canada.
Services
  • Creative Strategy & Asset Execution
  • Media Planning & Buying
  • Landing Page Design & Development
Challenge
As a result of the pandemic, customers came to expect an increasingly digital ‘shop from home’ experience in all industries, which forced Ply Gem’s digital transformation into action.

Uncovering a hidden gem.

During the pandemic, Ply Gem had aggressive goals for 2021. With customers moving towards a completely digital shopping experience, Ply Gem needed to adapt to changing digital-first behaviours. And it also needed a major boost in brand awareness and consideration with so many of its past marketing materials being more traditional and singularly focused.

A cut above.

In addition to improving its technical SEO and optimizing its Google Analytics, we developed a new creative strategy for Ply Gem – one bold enough to stand out in the market and adaptable enough to resonate with multiple audiences. Knowing Ply Gem offered both high-quality products and best-in class service (a rarity in its market), we positioned Ply Gem as the leading provider of exterior building solutions by highlighting its key points of differentiation: service, products and expertise.

Results that were simply remarkable.

Our digital-first approach allowed us to monitor, track and consistently optimize our campaign while attributing all results directly to our efforts. Beyond the enhanced website performance and majorly improved digital presence, the campaign was hugely successful. In under 5 months, we were able to reach (and surpass) the aggressive goals Ply Gem had set.

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