JAN Kelley Shared Insights

    Social Media , Innovation & Creativity , Branding , Media , Integrated Marketing , Strategy & Planning , Technology Feb 01, 2014

    Human memory isn't perfect

    This past Friday, a group of us from JAN Kelley Marketing attended Advertising Week, specifically a session from Yahoo! on "The Zero Moment of Memory".  Let me start off by asking you a question, are we addicted to our smart phones? Think on that for a little while... The answer is quite evidently yes, considering the research shows...

    Franchise Marketing Jan 30, 2014

    Customer Experience is the New Marketing

    If you're in the service business – and who isn't – there is at least one thing that you must fully understand and embrace if you are going to successfully market. Business is personal. This applies to you if you are the CEO, VP of Operations, or on the front line engaging customers one-on-one. It even applies if you are an...

    Social Media , Innovation & Creativity , JKM News Jan 07, 2014

    If You Only Had Two Words to Say to Your Twenty Year Old Self ....

    At the beginning of each year we all get a tad reflective about the occurrences of the past 12 months. And on a larger scale, question where the days and years have gone and what we have done with our time. Have we lived life to the fullest both personally and professionally? A friend of mine posted an interesting question over the holi...

    Branding , Client Work , Strategy & Planning Jan 06, 2014

    Advertising Lessons from Mad Men

    For those of you who have yet to dive into the AMC award-winning drama Mad Men, you may learn a thing or two about advertising from the creative director at Sterling Cooper, Don Draper. In fact, I’ve chosen the top 3 advertising lessons learned from the show that agencies of this era could and should bring to life. Creating a Deepe...

    Social Media , Branding , Media , Integrated Marketing , Strategy & Planning Dec 11, 2013

    The future of digital marketing: Culture, content and the age of the multi-channel user

    10 Things I learned at the NextMedia Content and Marketing Summit The marketing industry loves its events. Brand managers, account people, media planners, creatives, writers, developers – we all love gathering to hear any and all examples of new, cool $#*! other people are doing in the industry. And, because we love doing that so m...

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