In today’s digital world, the B2B path to purchase is more fragmented than ever. Close to 70% of the buyer journey is now conducted online BEFORE and AFTER engaging with sales. And 80% of business decision makers prefer to get information from a series of communications versus a single advertisement.
In this session, we will help you make the fundamental shift from “selling and telling” which products and services B2B customers should buy to building relationships and engagement first to then enable purchase.
2.5 hours of training + 2.5 hours of work sessions
6 hours (9:00 to 3:00)
How to empower your sales team with more effective sales enablement tools and tech
When to use an inbound strategy and when to use account-based marketing
How to create more engaging and compelling B2B content
The price for the training session includes rental of a boardroom here at Jan Kelley, which can comfortably accommodate up to 20 participants per session. We’ll also provide food and beverages throughout the day, for your team, so energy levels stay high.
Not only did Jim play a vital role in forming our agency; his brilliant mind and caring spirit shape every aspect of how we operate. He’s an accomplished marketing problem solver with extensive client and agency experience working in both strategic and tactical capacities with the likes of Petro-Canada Lubricants, Harley-Davidson and Export Development Canada, just to name a few.
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We can talk about this for days.
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