human insights

 Jan Kelley

Chantel Broten


UX designers in an ever-changing digital world

User experience design. What is it anyway and what kinds of people do it best? Just like experiences we create in the physical world – architects designing buildings or theme park designers optimizing traffic flow for games, rides and food – digital experience design is the art and science of any user interaction in the virtual world. And, it’s changing all the time. So who are UX designers and how do they create optimal user experiences?

We hit the Embrace UX Conference in Hamilton and polled its attendees to find out just how these mythical creatures approach the world of user-centred design in an ever-changing digital world. Check out a day in the life of a UX Designer to see how they really tick.

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