human insights

 Jan Kelley
INSIGHTS

Chantel Broten

President

UX designers in an ever-changing digital world

User experience design. What is it anyway and what kinds of people do it best? Just like experiences we create in the physical world – architects designing buildings or theme park designers optimizing traffic flow for games, rides and food – digital experience design is the art and science of any user interaction in the virtual world. And, it’s changing all the time. So who are UX designers and how do they create optimal user experiences?

We hit the Embrace UX Conference in Hamilton and polled its attendees to find out just how these mythical creatures approach the world of user-centred design in an ever-changing digital world. Check out a day in the life of a UX Designer to see how they really tick.

Salespeople, it gets better.

I think it’s safe to say the traditional sales approach is having a bad decade. In fact, roughly 40% of salespeople people say getting...Read More

5 Reasons You Want to Make Data Visual with Google Data Studio

Why Google Data Studio May Be The Best Decision You Ever Make As marketers, there is a data point to track just about anything...Read More

‘Good’ B2B marketing doesn’t have to be so bad.

You can engage your B2B customers without trading the humanity, the intrigue or the personality to make your point. You can do it all....Read More