When human insight meets technology we call it humanology.
Data and analytics are only a means to an end. As digital marketers, what we're really after is action inspired by new knowledge. Successful digital marketers build the business discipline and technologies to identify digital insights and consistently turn data into action.
In this session, we'll discuss how to quickly gain rich customer insights – using web analytics and keyword analysis – and demonstrate how this thinking can help set your organization up for better success.
2.5 hours of training + 2.5 hours of work sessions
6 hours (9:00 to 3:00)
How to use web analytics to unlock key insights about your customer
How to understand online customer behaviour using keyword analysis
How to use this data to determine how best to utilize your budget
The price for the training session includes rental of a boardroom here at Jan Kelley, which can comfortably accommodate up to 20 participants per session. We’ll also provide food and beverages throughout the day, for your team, so energy levels stay high.
Using agile methodologies, Chelsea works to track, analyze and optimize website and campaign performance. She is relentlessly focused on using data to identify micro-moments of intent that drive both content engagement and lead generation for clients like ROCKWOOL, Petro-Canada Lubricants and Dörken Systems Inc. Chelsea is Google Analytics Certified and has an Advanced Diploma in Advertising from Mohawk College.
We can talk about this for days.
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