Humanology on Air Episodes

In this episode of Humanology on Air, Jan Kelley’s Director of Media Strategy, Terri Cameron, sits down with our Senior Director of Digital Performance, Travis MacDougall, to uncover the real power behind performance media.

At Jan Kelley, we believe brand work is extremely important. We see the power! The results! We’re convinced. Alas, not everyone sees the magic of getting clear on their brand values, personalities and value propositions. We’re looking at you, B2B friends.

The internet is on TV. Congratulations, everyone – we’re living in the future. Alas, the future has also brought its challenges. Connected TV media buyers are wading through platform fragmentation, measurement and privacy regulations.

Remember when the biggest obstacle in the way of creating branded content was not enough time or people to create it? With ChatGPT and Bard, resources aren’t (necessarily) the number-one problem anymore. Now marketers are grappling with quality, consistency and copyright concerns.

We're diving back into the world of generative AI, but with a twist. We're putting the customer at the center of the conversation. How can AI not only streamline marketing processes but also elevate the overall experience for our customers?

Neil Cameron, Head of Agency Partnerships, is back to talk about how to create content for the TikTok. This isn’t an episode about tips and tricks for going viral. It’s performance-tested advice for showing up to the platform in ways that audiences expect and, more importantly, enjoy.

Do you struggle with getting buy-in when it comes to building your brand? Want to learn more effective brand building strategies? Then you’ll want to watch this Humanology on Air.

If you’re in marketing, you know what it’s like to sell through a big idea, only to have it rejected. You know what it’s like to need more time, more budget and more buy-in. It’s all part of the gig. The question is what to do when these barriers come up.

More brands are working with social influencers, brand ambassadors and content creators to spread their messages to new audiences. So let’s talk about how that works. We’ve invited Leigh-Ann Allaire Perrault, DIY content creator, along with our communications leaders, Jen Candlish and Natalie Gorjup, to come and explain it to us.