"TikTok is just dance videos." And other myths that prevent us from accessing 1 billion active users

Here’s something a lot of people don’t know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn’t in the lead was when Yahoo ruled the Internet, so… a while ago. Why should this matter to B2B marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn’t just an entertainment platform; it’s also a search engine. More and more people are using it to find basic information.