Tips, trends, and strategies that drive growth for building materials brands.
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Building Trust with Gen Z in the Trades
As this values-driven, tech-savvy generation enters the trades, building material brands must evolve. Discover what drives Gen Z and how to earn their trust through sustainability, innovation, and authentic connection.
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Building the Future: Top 6 Marketing Trends Shaping the Building Materials Industry in 2025
Discover the 2025 marketing trends that will redefine the building materials industry. Stay competitive with insights to drive results and growth.
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5 Steps to Building Success with Influencer Marketing
Building materials brands need to ensure they have determined the right objectives, chosen the right influencer to meet those objectives and can maintain their brand authenticity in the process. Here are 5 steps building materials brands can take to be successful with their influencer marketing program.
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The Influencer Space Has Changed: Now There’s Something for Every Building Materials Brand
If you weren’t able to attend IBS – don’t worry, we’ve got you covered. Here is Jen Candlish’s perspective on social media influencer marketing and how brands in the building materials industry can start envisioning their own program.
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3 B2B Contrarian Trends to Keep an Eye On
Jeff Lancaster of the B2B Institute at LinkedIn shares some top B2B trends for contrarian marketers.
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Does Your Building Materials Brand Have a Place on TikTok?
See how building materials brands can jump on the TikTok bandwagon and connect with audiences in a new way.
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