Mitsubishi Motors Canada Chooses Jan Kelley as Agency of Record (AOR)
Jan Kelley becomes Mitsubishi Motors Canada’s Brand & Retail Communications, and Media Buying & Planning AOR
March 23, 2021 – Burlington, ON – Jan Kelley is thrilled to announce our exciting new partnership with Mitsubishi Motor Sales of Canada, Inc. (Mitsubishi Motors Canada). Following a robust agency review and RFP process, Mitsubishi Motors Canada chose Jan Kelley as its Brand and Retail Communications, and Media Buying and Planning AOR.
Coming off its third record-breaking year in a row, Mitsubishi Motors Canada was looking for an Agency Partner that could support its important growth objectives by increasing customer centricity, developing dynamic and relevant creative and making more data-driven decisions. Given the transformation ahead and Mitsubishi Motors Canada’s desire to be scrappy, nimble and agile, the benefits of combining Creative and Media Buying and Planning under one (virtual) roof quickly became evident. This resulted in Jan Kelley being awarded the Brand & Retail Communications, as well as Media Buying & Planning work.
“Jan Kelley helps challenger brands worldwide achieve aggressive growth and we are pleased to partner with Mitsubishi Motors Canada, a challenger brand in its own right,” said Chantel Broten, President and CEO, Jan Kelley. “We are confident that our proprietary growth framework, our agile tools and our talented team will help drive Mitsubishi’s growth and digital transformation in Canada.”
Challenger brands have creative determination, a willingness to challenge the status quo, an endless will to win and a subtle confidence that inspires everything. For Mitsubishi Motors Canada, this means combining the power of human insights and the power of data and technology to improve the customer experience at each touchpoint, capitalize on digital media to influence key buying actions and continuously optimize creative, messaging and media to generate measurable results.
“The next 12 to 18 months will be very exciting for Mitsubishi Motors with an all-new or significantly refreshed lineup of vehicles and a game-changing flagship, the all-new 2022 Outlander,” said Steve Carter, Director of Marketing, Mitsubishi Motors Canada. “We are taking a big step forward as we reinvent what we mean to Canadian consumers. We are excited to work on this important evolution for our brand with Jan Kelley as we develop stronger digital-first marketing strategies and programs.”
In the first few months of the partnership, Jan Kelley and Mitsubishi Motors Canada have collaborated on the execution of a thorough Digital Assessment across channels and platforms, the development and implementation of a comprehensive Digital Strategy for key retail and brand campaigns, including a Fall “Factory Authorized Clearout” retail campaign, Spring lease & finance campaign, plus two highly anticipated launches for the 2022 Eclipse Cross and the all-new Outlander.
Jan Kelley’s decades of experience in the industry with brands like Toyota Material Handling USA, Canadian Tire, Mr. Lube, Petro-Canada and Harley-Davidson, combined with our expertise as a leading creative digital agency in North America, provide us with the insights required to support Mitsubishi Motors Canada in their Digital Marketing transformation. We understand the importance of building and driving a brand through dealer networks.
Mitsubishi Motors Canada previously partnered with John St. and OMD to support their Creative and Media programs and activities.
About Jan Kelley
Jan Kelley is an award-winning creative digital agency. We help businesses grow by using our proprietary growth framework to develop, implement and optimize strong digital-first marketing strategies and programs. Our philosophy brings together the power of technology and the brilliance of humanity to spark ideas, generate momentum and drive lasting results. On top of being named one of Canada’s Most Admired Corporate Cultures™ in 2018, Jan Kelley has garnered numerous industry awards, including Media Innovation, MarCom Platinum, Hanley Wood Brand Builder, CASSIES, Shopper Innovation, an IABC OVATION Award of Excellence and a CMA Award.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage, RVR sub-compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small.
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