When human insight meets technology we call it humanology.

 Jan Kelley



Our data informs,
our creative inspires.

We are a team of creators, communicators and technologists who leverage the power of human insights and technology to unlock the true potential of a brand. All to continuously drive better results for our clients.

What we do

We’re specialists in marketing optimization, customer experience innovation and, as you can see below, a whole lot more.

How we do it

We invest only in what works. We use only the latest technologies to drive impact and results for our clients.


Define the problem

Gain greater customer insight and clarity on the business objective.


Determine the solution

Identify the opportunity for innovation and generate a solution concept.


Design the prototype

Validate the desirability and feasibility of a product or service concept.

Agile practices
made perfect.


Develop the MVP

Build a minimum viable product (MVP) to prove market viability.

Strong connections
in tech.

The biggest problem a business will face is deciding which problem to solve. Through our partnerships with Waterloo’s Communitech, Burlington’s TechPlace and Hamilton’s Innovation Factory, we will challenge and inspire you to create better solutions faster.

Our partners