Customer Research & Insights

We don’t just know your business inside and out. We know your customers, too.

We always make a big deal out of small data.

Don’t confuse information with insights. With technology today, organizations have endless amounts of data about their customers. But it’s what you do with that data that really drives success.

Contact us about this service.

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†Your consent is sought by Jan Kelley. If you have any questions, please contact us by writing to 1006 Skyview Drive, Second Floor, Burlington, Ontario L7P 0V1, or by calling us at 1-800-461-7304

Stakeholder Research

Whether an online analysis, stakeholder interview or both, we work to uncover all perspectives people have of your business to find out what is in the way of you surpassing your goals.

Persona Development

The best way to know someone is to put a face to the name. Developing personas based on customer research and insights brings your key audiences to life.

Customer Experience

Completing customer experience audits and journey mapping is the only way to understand your customer’s experience from start to finish. Discover any pain points that exist so you can address them and improve them.


By setting a baseline and aligning key metrics with your business goals, we track everything we do and how your audience responds.


We take a results-driven approach to analyzing performance, uncovering insights and providing recommendations for improvements.


We take our learnings and optimize resources to do more of what’s working and less of what’s not.