Every time your customers go online they face a world of unlimited options. Attracting, engaging and maintaining connections with them is almost impossible without a digital advertising program.
67% of the buyer journey now happens online, which is why we focus our clients’ efforts on delivering the right messages to the right audiences using the right digital tactics.
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Answering the question of how to use your digital advertising budgets and which channels and tactics will perform best can feel like a total guessing game. Our digital advertising strategists will develop a roadmap for optimizing digital performance and making the most effective use of your budgets.
Search and contextual advertising responds to how people behave online – the topics they search and the content they read. We build search and contextual programs linked to keywords and topics you can own.
Most people don’t buy at first site. They spend time doing research and visit many sites, talk to friends, read reviews, etc. Retargeting allows you to serve ads to people based on the content they just consumed on your website. The more closely we understand the buying process and key questions customers have, the better we can use retargeting to serve up a series of ad messages to bring them back to the next piece of information they need.
By setting a baseline and aligning key metrics with your business goals, we track everything we do and how your audience responds.
We take a results-driven approach to analyzing performance, uncovering insights and providing recommendations for improvements.
We take our learnings and optimize resources to do more of what’s working and less of what’s not.