We don’t just find leads. We nurture them through the path to purchase.
Your customers and prospects spend roughly 60% of their purchase journey online looking for information and resources to inform their purchase decisions. We help our clients capture this opportunity through lead generation and nurture programs built to attract, engage and convert customer interest into sales.
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Not everyone who lands on your website is ready to buy, especially if it’s their first visit. We develop nurture programs to help them through their path to purchase, serving them the information they need, when they need it.
Campaign workflows are the backbone of every lead generation program. Outlining each step customers will go through from the initial point of contact through the nurture program to conversion, the workflow dictates timing, topics and tactics used based on customer actions.
Marketing automation, the technology powering lead generation programs, allows you to serve up the information customers need when they need it, automatically. Our automation specialists are trained across all major automation platforms and can manage everything from planning through implementation, depending on your needs.
By setting a baseline and aligning key metrics with your business goals, we track everything we do and how your audience responds.
We take a results-driven approach to analyzing performance, uncovering insights and providing recommendations for improvements.
We take our learnings and optimize resources to do more of what’s working and less of what’s not.