We are consistently and obsessively tracking, analyzing and optimizing.
The world of marketing has changed more in the last 10 years than in the last 100 years combined. With the rapid shift to digital, marketing has moved from product focused to customer focused to data focused. Making sense of marketing data requires a structured approach that focuses on performance.
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We don’t just want to know, we want to understand. Jan Kelley uses data and analytics at every point in the marketing ecosystem, resulting in an efficient and results-driven marketing strategy.
We utilize A/B testing to help us make informed decisions that maximize campaign success. A/B testing allows us to compare the effectiveness of any digital marketing efforts, and also enables us to test by channel, by device, by platform, by website, by content – essentially any touch point with our customers.
Measurement is a key component of any successful business program. Now – more than ever – we are tasked with constantly tracking, learning and applying knowledge in real time in order to enact results faster than ever before.
By setting a baseline and aligning key metrics with your business goals, we track everything we do and how your audience responds.
We take a results-driven approach to analyzing performance, uncovering insights and providing recommendations for improvements.
We take our learnings and optimize resources to do more of what’s working and less of what’s not.