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Background
For nearly 90 years, the Humane Society of Oakville, Milton and Halton (HSOMH) was entering a pivotal new era. With growing programs, an expanded service area, and a major capital campaign on the horizon, their existing brand and website no longer reflected the scope or spirit of their work.
Services
  • Brand Strategy + Narrative Development
  • Visual Identity Refresh
  • Creative Concept + Campaign Development
  • Website Design + Digital Strategy
  • Communications Plan + Launch Assets
Challenge
HSOMH needed a brand identity and digital presence that would reflect their leadership in animal welfare, capture the emotional connection between people and pets, and inspire new donors, adopters, and volunteers. The refreshed brand had to honour their legacy while positioning them for the future.

Human Insight

When people support the Humane Society of Oakville, Milton and Halton, they’re not just helping animals — they’re nurturing the human-animal bond that gives every act of care its meaning.

So Much More than a Humane Society

Through Humanology for Good, Jan Kelley helped the Humane Society of Oakville, Milton and Halton relaunch their brand with heart, clarity, and confidence. We developed a new brand identity that captures the joy, compassion, and community behind every story of care. This came to life through a modernized visual system, refined tone of voice, and a cohesive creative concept — “So Much More.” The campaign celebrates the simple acts that create lasting impact — adopting, donating, volunteering — and how each leads to something so much more meaningful. The refreshed website extended this story online, making it easier for supporters to explore programs, get involved, and experience the brand’s warmth and purpose.

More Heart. More Connection. More Impact.

The new Humane Society of Oakville, Milton and Halton brand launched to glowing community feedback and renewed excitement among staff, volunteers, and donors. With a revitalized identity, inspiring creative, and accessible website, HSOMH entered its 90th year with stronger visibility, deeper engagement, and a platform built to grow.

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