How we helped a leading pest control company make an impact in the commercial sector – fast.
Orkin Canada
Background
As a leading pest control company, with more than 25 locations across Canada, Orkin Canada delivers customized, preventative pest control programs for both residential and commercial clients.
Services
- Creative Concept Development
- Paid Media Strategy and Execution
- Organic Social Media Management
Challenge
As one of Canada’s top-notch pest control services, a major growth opportunity in the commercial sector emerged. The goal? Get on the radar of Facility Managers in key industries across ON, BC and AB – and show them that Orkin is the trusted partner they need.
Human Insight
Pests can negatively affect every aspect of a business, so even though you don’t want to think about them, you can’t afford not to.
Be afraid. Just not of pests.
Orkin’s campaign tapped into the anxiety that Facility Managers experience—whether it’s about meeting regulatory standards or handling an unwelcome mouse in the office. The fun and relatable creative leveraged the phrase “Be Afraid Of…” to highlight other job stresses while reassuring audiences that Orkin would take care of their pest problems. This message was deployed through a robust mix of media channels, including Performance Max across Google properties, targeted paid social media on Reddit and LinkedIn and organic social media, where Orkin shared valuable content to strengthen relationships.
No fear here—just impressive results
The campaign proved to be a strong growth driver for Orkin Canada’s commercial pest control services, especially within key sectors like Warehousing and Healthcare. From July to September, Orkin saw 20.5K clicks and a 59% reduction in cost per acquisition for commercial leads, and conversions skyrocketed by 260% year over year. The comprehensive media strategy proved to be a game changer for the commercial sector.
- 20+thousand clicks
- 260%increase in conversions YoY (July-Sept)
- 59%more cost-efficient CPA for commercial leads YoY