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  • 150%Sessions during Spring 2025 campaign (vs. prior period)
  • 38%Increase in paid leads, driving stronger ROI from media spend
  • 9%Increase in overall leads, despite a challenging economic climate
Background
Parkbridge is Canada’s leading land-lease community operator. At Huron Haven, a lakeside retirement community near Goderich, Ontario, the final sales phase was underway. Rising costs and economic uncertainty meant buyer confidence was slowing, and the campaign needed to resonate with cautious empty-nesters and retirees.
Services
  • Paid Search & Display
  • Meta Ads (Lead Gen + Awareness)
  • Campaign Optimization & Reporting
Challenge
The task was clear: reach downsizers with the right mix of urgency and reassurance. We needed to highlight financial stability and lifestyle benefits while overcoming hesitation in a tough economic climate — all to generate enough qualified leads to close out Huron Haven’s final phase.

Human Insight

Downsizers don’t just want a new home — they want financial security, a simpler lifestyle, and the chance to finally escape the stress of city living.

Turning insights into action

We built a performance media program that balanced urgency with the lifestyle benefits downsizers value most: financial freedom, low-stress living, and a strong sense of community. Paid search captured high-intent audiences, while Meta ads nurtured interest with creative rooted in real retirement dreams — friendship, freedom, and stability. Together, the mix of channels and messaging helped prospects picture Huron Haven as their next move.

Momentum when it mattered most

The campaign gave Parkbridge exactly what it needed: momentum at a critical stage. By turning hesitant prospects into qualified leads, we helped Parkbridge drive steady sales progress through the final phase at Huron Haven. With only a few homes remaining, the campaign continues to perform — proving that even in a difficult economy, the right performance media strategy can deliver growth and certainty.

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