When human insight meets technology we call it humanology.

 Jan Kelley

Some Background

London Born (formerly Aure Wines) is a family-owned winery that prides itself on making wines dry and experiences memorable.


Brand Strategy
Creative Brand Development
Brand Experience

Quick Brief

Identify ways to improve their presence in Ontario’s most up-and-coming wine region, the Beamsville Bench.


Yes, London. As in London, England.

From the outset, we realized the family, who moved here years ago from London, England, needed to tell a very important story: their own. Yes, Britain is better known for ales and lagers than pinots and chardonnays, but it was the family’s heritage that helped them discover their love for wine, and greatly influenced their move to Southern Ontario.

It’s a British invasion.

We set out to bring the family’s unique message to life through a creative expression. And soon after, Aure Wines was reborn as the London Born Wine Company. An entirely new brand identity was created, complete with a new name, logo, website and wine bottles. Not to mention a new customer experience strategy, which included everything from interior/exterior design to digital marketing communications.

The Brand


Increase in organic traffic


Increase in direct traffic


Increase in social traffic

They’ve made more than a name for themselves.

London Born’s transformation is still new, but its rebirth has already gained traction. Not only did we help put London Born on the map; we’ve helped the winery find its voice, which now influences every aspect of the business. Since the soft launch, foot traffic has increased and the new branding even helped London Born secure a spot in the vintages section of the LCBO.