We can make your retail media and e-commerce channels work harder. From online marketplaces to retail media advertising and more, we increase visibility, sales and ROI—across all platforms. By merging data, strategy and creative, we enable unstoppable growth.
The Game Changer for Building Materials:
Upgrade Your Omnichannel Commerce Engine.
Ready to maximize your investment with retail media advertising?
Download our free strategic guide to uncover opportunities.
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Feeling pressure to achieve ROI?
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Overwhelmed by omnichannel sales?
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Lacking tools & insights to demonstrate ROAS?
In the building materials industry, maximizing retail media investment and driving omnichannel commerce isn’t an option anymore—it’s mission-critical. Yet many marketing leaders are so busy juggling multiple channels and deciphering complex data that they miss opportunities to drive better ROAS and ROI.
How We Help You Win
Our specialized managed service for omnichannel media drives results. We address the unique challenges of DTC, retail media advertising and social commerce to help your business thrive on every platform.
Direct-to-Consumer (DTC) E-Commerce
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Direct-to-Customer (DTC) E-Commerce
Optimize established e-commerce platforms to achieve measurable growth.
- Drive traffic to e-commerce websites with advanced targeting and performance marketing
- Optimize user experiences to increase conversion rates and boost online sales
- Leverage precise data to maximize ROAS
Retail Media and Marketplaces
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Retail Media and Marketplaces
Navigate the complexity of retail channels and marketplaces to increase performance.
- Strengthen co-marketing efforts with big-box partners
- Utilize retail partner data to connect with high-intent buyers and maximize conversions
- Enhance digital shelf presence with optimized product pages and tailored content
Social Commerce
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Social Commerce
Turn social platforms into powerful sales channels that drive conversions.
- Create engaging, shareable content for professionals and DIYers
- Partner with influencers to expand reach and build trust
- Integrate seamless in-app shopping to drive frictionless sales
Turning Complexity Into Opportunity
A strong omnichannel strategy and execution drives growth in building materials. We transform foundations into performance engines that scale sales, improve ROI and help you stand out in competitive markets.
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Targeted E-Commerce Performance Media
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Expert Platform Integration and Execution
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Creative That Converts and Drives ROI
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Real-Time Optimization and Data Insights
Insights + Strategy + Performance
Our proven process guarantees that each of your campaigns is data-backed, strategically planned and optimized for success.
| Direct-to-Consumer E-Commerce | Retail Channel E-Commerce | Social Commerce | |
|---|---|---|---|
| Insights | Analyze customer behaviour and trends set up platforms like Google Merchant Center. | Partner with retail platforms to leverage data, audience insights and media capabilities. | Use platform analytics to track audience behaviour and content trends. |
| Strategy | Plan targeted campaigns to attract high-intent traffic and maximize ROAS. | Collaborate with clients and retail partners to align media plans with goals and requirements. | Create campaigns with shoppable posts and influencer partnerships. |
| Performance | Continuously refine campaigns, develop creative assets and align with ad platform requirements. | Optimize campaigns, manage constraints and deliver actionable reports to align with client goals. | Optimize creative and track conversions with native tools. |
Ready to maximize your investment with retail media advertising?
Download our free strategic guide to uncover opportunities.
Download nowSuccessful brands we’ve helped build
See how businesses like yours are benefiting
18x ROAS by Leveraging the Home Depot’s Orange Apron Media Platform
Retail Media and Marketplaces
See how we drove a significant uplift in brand engagement and customer interactions by creating a seamless in-store, app, and online experience through Orange Apron Media.
View case studyStanding out in The Home Depot’s Orange Apron Media platform.
$700K
Ad Spend
18X
ROAS
$12.2MM
Revenue
Starting point
With growing competition in the retail channel and increased price sensitivity amongst its target audience, we saw an opportunity for a leading building materials brand to expand its reach with The Home Depot customers by leveraging The Home Depot’s network, owned channels, and first-party data.
Growth opportunity
What’s better than making the right decision? Making it faster – with confidence. While the competition focused their messaging on product-focused claims (quality, affordability, etc.), we pushed messages that spoke to the contractor. No price shopping, driving to multiple locations, or driving at all.
Making it happen
Driving Traffic
We implemented offsite search campaigns to reach new Pros and high-intent category shoppers, boosting traffic to our brand’s product pages on HomeDepot.com. We leveraged custom messaging to target Pros, speaking to new product launches and driving to MVA with email and direct mail. Tactics included: Meta Carousel Ads, Google Shopping, Prospecting Emails, Direct Mail.
Capturing Share of Voice (SOV)
We maintained an onsite presence with sponsored product ads and auction banners to ensure website customers were shopping our brand’s products. We capitalized on 100% SOV with a category landing page banner placement to support new product launches. Tactics included: Auction Banners, In-Grid Sponsored Product Ads and Category Landing Page Banners on The Home Depot’s website.
Completing Purchases
We re-engaged potential customers who had shown interest in our products, but hadn’t yet completed a transaction. We influenced shoppers to complete their purchase by retargeting visitors and encouraging them to go to our brand’s Product Information page (PIP) on social platforms like Facebook and Instagram. Tactics included: Meta Carousel Ads.
Turning a Tailored Experience into $4MM in E-Commerce Revenue
Retail E-Commerce
How do you change a user’s habits? See how we used Google Shopping, Performance Max and high-intent keywords to persuade builders and contractors to buy building materials online. And maximize our client’s revenue.
View case studyTurning a Tailored Experience into $4MM in E-Commerce Revenue
$4MM
E-Commerce Revenue
$167K
Ad Spend
24x
ROAS
Starting point
Our client is a trusted partner of top-tier builders and general contractors of metal building projects. They are a leading manufacturer of metal building products, providing a wide range of products along with responsive, strategic service and support.
Growth opportunity
Our client made a bold move—shifting their gated e-commerce platform to a publicly accessible one. The goal was to simplify the online purchasing process for building material products. However, this shift presented a challenge: convincing their audience to change their buying habits and embrace online purchasing for their big projects.
Making it happen
Google Shopping & Performance Max
We built, managed and optimized custom product feeds specifically designed for Google Shopping. This involved overcoming integration challenges presented by the e-commerce platform to guarantee seamless operation and optimal product visibility. Late in the year, we tested Performance Max in lieu of Google Shopping and the results were astounding with a return on ad spend (ROAS) that was 4x higher than Google Shopping.
Optimization for UX
Our e-commerce site featured a desktop-first design, which would’ve been a challenge for modern mobile-first media buys. But, thanks to audience research, we knew the majority of large online purchases were made through desktop experiences, not mobile. This insight quickly turned our challenge into a benefit. We moved away from mobile media and prioritized our creative assets towards enhancing the desktop experience.
Keyword Strategy
We leveraged Dynamic Search through Google Ads, which identifies and serves the most relevant product or category page to the user’s search term. This provides the user with a highly personalized experience and reduces the need for the user to navigate the entire site to find the product they are seeking to purchase. This also allows new products to be captured by the campaign as Google indexes the site instead of having to update product specific keywords as products are added or removed from the site.
Actionable insights for your industry
More tips, trends and strategies that will help you drive growth for your building material brand.
Let’s build something great together
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