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What is Humanology for Good?

We combine human insights with the latest marketing technologies to unlock a brand's true potential. This is our Humanology philosophy. It’s in our DNA and inspires everything we do. Through Humanology for Good, we take what makes Humanology so good for business and use it to support philanthropic organizations across Southern Ontario in advancing their cause.
Humanology for Good

You could receive $100,000 worth of marketing support

What could $100,000 worth of marketing support mean for your organization? It could be a new fundraising campaign, a killer social strategy, or a fresh new brand look. If your organization is chosen, our team of digital, strategy and creative pros will work with you to help your cause go even further.

Past Humanology for Good Partners

Our 2026 Partner

Halton Women’s Place

Our 2026 Humanology for Good Partner of the Year is Halton Women’s Place, the only women’s shelter in Halton Region. We’re currently working together on what comes next, with more to share soon.

Humane Society of Oakville, Milton and Halton

How we helped HSOMH show it’s so much more than a humane society.

View Case Study

Food 4 Kids Hamilton

How we turned Hamilton’s local pride into real change for a great cause.

View Case Study

Kemp Care Network

How we helped a hospice reimagine its brand with compassion and clarity.

View Case Study

Who is eligible?

Any registered not-for-profit or charitable organization in Southern Ontario looking to reinvent its approach to marketing.

How do we enter?

Complete the entry form below and tell us about your cause, your goals, and how this investment could make a difference for your organization. You can submit your story as a short video, PDF or written submission. The choice is yours.

When can we enter?

Applications for our 2027 Humanology for Good Partner of the Year open October 1, 2026. Entrants have until December 15, 2026, at 11:59 PM ET to apply.

We want to hear from you

Submit your entry and tell us about the help you need, your goals and why your organization should become our 2027 Humanology for Good Partner of the Year. Not sure if you’re eligible? Download our Submission Criteria for everything you need to know.

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FAQs

What is Humanology for Good?

Humanology for Good is Jan Kelley’s Corporate Philanthropic Program. Launched in 2023, this initiative is dedicated to helping organizations transform and succeed in an increasingly digital world.

Who does Humanology for Good support?

Registered not-for-profit and charitable organizations in Southern Ontario looking to materially reinvent their approach to marketing.

What are the eligibility and/or evaluation criteria?

Please see here for the Humanology for Good Eligibility and Submission Criteria.

How do I submit an application?

Please follow this link and complete the submission form. You will receive an email confirming your application as soon as it is received.

Is there a word count limit for each question in the form?

Yes. The word count limit for each question is 500.

Is there a cost to submit an application?

No. There is no cost associated with application submission.

What is the submission deadline?

The submission deadline is December 15, 2026 at 11:59 PM ET. After this time, the application form will be disabled.

Who evaluates the applications and selects the 2027 Partner of the Year?

Jan Kelley is the only party responsible for evaluating all applications and choosing an organization for 2027, using the Eligibility and Evaluation Criteria found here.

When will organizations be notified of the status of their application?

All organizations, including the chosen organization, will be notified by February 1, 2027.

How many organizations are chosen each year?

One organization is chosen annually.

How is the donation awarded to the chosen organization?

Jan Kelley makes the ultimate decision about how the in-kind work is allocated. A formal Scope of Work, including approach, outcomes, timeline, parameters and expectations, will be developed and signed prior to project kick-off.

Can the organization request for the funds to be donated directly to the cause?

No. Jan Kelley’s commitment is $100,000 of in-kind work only.

Does the donation amount include hard costs?

No. Jan Kelley’s commitment is $100,000 of in-kind work only. Should there be any hard costs associated with the execution of the project, the organization is responsible for these.

Can an organization reapply in future years whether or not it was chosen in 2027?

Yes. Any eligible organization can re-apply in future years and its application will be subject to evaluation in a given year.

Can I submit additional information with my application?

Yes. Any additional information can be uploaded as attachments when submitting your application.

Who can I contact if I have any questions or am having issues submitting my application?

For questions and/or requests for help, please email Geoff Redwood at gredwood@jankelley.com

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Let's do good-er. Together.

Fill out the form below and upload your video or documents to be considered. You will receive an email confirming your application as soon as it is received. All organizations, including the chosen organization, will be notified by February 1, 2027.

*All fields are required


About Jan Kelley

Some agencies focus on creativity. Others on data. But very few do both – or do them as well as Jan Kelley. We’re an award-winning growth agency that’ll help your organization grow in ways others can’t.

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