How we helped Earthscape bring play to life online.
Earthscape
Background
Earthscape is an award-winning playground design firm known for sculptural, nature-inspired play environments. As the business evolved, its digital presence fell behind. Three separate websites told fragmented stories and diluted the brand’s impact.
Services
- Brand Strategy & Refinement
- Information Architecture & UX Design
- Content Strategy & Development
- Visual Design
- WordPress Build
Challenge
Earthscape’s work is immersive, expressive, and deeply human. Its digital experience was none of those things. The challenge was to unify multiple sites into one experience that reflected the sophistication of the brand while serving architects, developers, and community builders with clarity and purpose.
Human Insight
Designers and community builders don’t just want to see a playground. They want to feel the thinking, intention, and story behind it.
Designing a Digital Experience That Plays
We started by bringing Earthscape back to its core. Through brand refinement, we clarified its voice, value propositions, and visual expression, ensuring the digital experience reflected the philosophy behind the work. From there, we mapped distinct audience journeys. Landscape Architects needed technical details and CAD drawings. Parks Planners needed inspiration backed by community impact. Developers needed proof of value and long-term return. A new information architecture made it easy for each audience to find what mattered most without losing the bigger story. Visually, the site draws directly from Earthscape’s approach to play. Organic forms, immersive photography, and subtle motion create a sense of movement and exploration. Every interaction was designed to guide users from inspiration to validation to action, without friction.
One Unified Experience, Built for Play
The new Earthscape website feels as considered and expressive as the environments they design. Three legacy sites now live as one cohesive platform, with clearer navigation, stronger storytelling, and sharper audience focus. The result is a digital experience that finally matches the ambition of the brand and positions Earthscape as the partner of choice for visionary play.