How we turned Hamilton’s local pride into real change for a great cause.
Food 4 Kids Hamilton
- 250+Shirts sold
- 70000+Organic Video Views
- 170New Instagram Followers
Background
Many Hamilton kids don’t have reliable access to food on weekends when school programs aren’t running. Food4Kids Hamilton fills that gap with healthy meals, but they needed a fresh way to reach younger donors who care about local impact.
Services
- Creative Concept Development
- Fundraising Campaign Execution
Challenge
Food4Kids Hamilton needed to engage a new generation of donors — younger Hamiltonians who care about local issues but don’t always respond to traditional fundraising. The goal: make giving more accessible, visible, and community-driven by proving that even small contributions can create big change.
Human Insight
Hamiltonians have a unique, underdog pride rooted in resilience, community, and looking out for one another.
Feeding Hamilton, One Shirt at a Time
We launched Hamilton Fed, a wearable fundraiser featuring artwork by local artist Tessa Presta. Every shirt sold funded weekend meals for kids. The campaign kicked off with a high-energy brand video and gained momentum through social media, local influencers, and community partners, making it easy for anyone to get involved.
Feel-Good Results
Hamilton Fed became more than a fundraiser — it was a city-wide movement. The campaign sold out t-shirts, generated over 70,000 organic video views, and grew Food4Kids Hamilton’s Instagram following by 170. Proof that when you tap into community pride, people step up.