How we helped a hospice reimagine its brand with compassion and clarity.
Kemp Care Network
Background
When Dr. Bob Kemp Hospice first came to Jan Kelley, their mission was powerful — to support individuals and families through end-of-life care — but their brand no longer reflected their impact or vision for the future. They needed a way to unify their programs under one name, one story, and one compassionate voice.
Services
- Brand Strategy + Narrative Development
- Visual Identity + Naming
- Digital Experience Design
- Website Content + UX
- Stakeholder Alignment Sessions
Challenge
The organization had grown into something much bigger than a hospice — expanding to outreach and bereavement programs serving all ages. But their existing name and identity limited how people understood their role in the community. They needed a new brand that would honour their roots while giving them space to grow.
Human Insight
When care is delivered with compassion, it connects us all. The new brand needed to reflect the humanity at the heart of their work — and the strength of those they serve.
A Brand Built on Compassion
Through Humanology for Good, we worked side-by-side with the client to create a brand that reflects the warmth and strength of their care. Together, we developed Kemp Care Network — a name and identity that brings together every branch of their support system under one compassionate banner. The new brand voice and design system embody calm, dignity, and connection. We extended that identity through a reimagined website — one that guides families with empathy, invites donors to be part of the story, and celebrates the people who make this care possible. The result is an experience that feels less institutional and more like what the organization truly is: human.
Honouring Their Past. Empowering Their Future.
The unveiling of Kemp Care Network marked more than a name change — it was a milestone moment. The refreshed brand brought clarity, pride, and momentum to staff and volunteers, setting the stage for future growth, awareness, and fundraising success.