How we helped Pricefx, the global leader in SaaS pricing software, connect one-on-one with targeted leads in the Food & Beverage industry.
Pricefx
- $4.80CPC
- 6%Conversion Rate
- 55%Average CTR
- 2KPageviews
Background
Pricefx helps enterprises of all sizes in both B2B and B2C optimize and automate their pricing strategies through AI-powered insights.
Services
- AEM Strategy
- Content Strategy
- Lead Nurture
Challenge
Inflation, increased competition, the early adoption of AI. Uncertainty hit the Food & Beverage industry, and companies didn’t know how to move forward in a way that worked for them.
Human Insight
"Food & Beverage pricing professionals needed experts who understood their unique challenges, not just generic solutions."
AI-powered insights delivered fast.
By leveraging an Account-Based Experience Marketing (AEM) program, we designed a one-to-one marketing experience, reaching fewer people but ensuring a high level of engagement across various channels. Personalized content was created for each buying committee, serving real-time industry news, risk mitigation advice and curated podcast suggestions. Everything was customized to each account with multiple touchpoints, including personalized landing pages, custom email nurture flows, unique drift bot scripts, and LinkedIn Conversation Ads.
Growth delivered.
After just one month, and with the tightest of budgets, we acquired new leads, re-engaged cold ones and saw incredible results thanks to our data-driven creative strategy. In total, our personalized content hub achieved over 2,000 pageviews, which is impressive. The average session duration was over 7 minutes, which is unheard of. That’s six times the average time spent on landing page experiences.