How we helped a digital-first credit union drive higher-value savings accounts across Canada—fast.
Saven Financial
- 139%Increase In Conversions YoY
- 66%more high-value conversions YoY
- 36%more efficient CPA YoY
Background
As a division of FirstOntario Credit Union, Saven Financial is a digital-first financial institution offering simple, accessible, high-interest savings accounts to Canadians.
Services
- Creative Concept Development
- Paid Media Strategy and Execution
- Digital Creative Production
Challenge
Saven is a great option for Canadians who want their money to work harder. But many people keep their savings in low-rate accounts without realizing they can do better. Saven set out to change that.
Human Insight
As Canadians, we often hold on to our low-interest savings accounts, even when better rates are available.
More Bank for Your Buck
To appeal to experienced savers nationwide, the campaign moved beyond generic financial freedom messaging to reinforce value and credibility. “More bank for your buck” became the clever, savvy hook that resonated with Canadians ready to add a better way to save. The message was deployed across paid search, paid social, and digital display channels to reach high-intent, high-value savers nationwide.
Stacked Results from Smart Savers
The campaign took a big bite out of the market, topping benchmarks. Conversions rose 139% year over year, cost per acquisition dropped by 36%, and high-value conversions—customers depositing $1,000 or more—climbed by 66%. It was a performance that not only hit targets but exceeded client expectations.