How we helped a logistics startup become a bold challenger brand
Wizmo
Background
Wizmo burst onto the logistics scene in 2015, reinventing direct-to-consumer shipping with a smarter, more efficient approach. But as the market grew crowded, competitors all started sounding the same—talking only about price and speed.
Services
- Brand Strategy
- Brand Visual Identity
- Creative Brand Platform
Challenge
Wizmo’s momentum created the perfect moment to break away from the norm. Instead of chasing low-cost, fast-delivery claims, they needed to spotlight what truly set them apart: smarter shipping, seamless tech, and a growth-first mindset. The goal? Become the go-to partner for mid-sized e-commerce brands and 3PL consolidators ready to scale.
Human insight
Logistics decision-makers don’t just need fast shipping; they need a partner who helps them grow.
Wizmo is Not a Logistics Company
Wizmo’s new brand platform challenged industry norms by shifting the focus from shipping to scaling. The creative idea—“Not a Logistics Company”—reframed Wizmo as a strategic partner focused on growth, not just logistics. A refined messaging framework, bold visual identity, and engaging brand tools—including a 30-second brand video and updated sales materials—helped bring the idea to life across web, social, and presentations. It gave Wizmo a clear, differentiated voice that resonated with the businesses they were built to support.
A Brand Built for Growth
Wizmo’s new brand platform created a clear, differentiated identity that resonated with customers and stakeholders. The “Not a Logistics Company” positioning shifted perception, reinforcing Wizmo as a true partner in growth. With a compelling brand video, refreshed messaging, and impactful sales materials, Wizmo now has the tools to stand out, build stronger connections, and drive long-term success.