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18mins
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E-Commerce in Building Materials: Strategies for Success
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From Brick-and-Mortar to Click-and-Order: E‑Commerce Strategies for Building Material Brands. Learn how to optimize digital sales, enhance customer experience, and drive growth in the evolving online marketplace.
21mins
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6 Trends to Reshape Your Building Materials Marketing Strategy in 2025
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Learn the six trends that will define building materials marketing strategies in 2025. From big brand shifts to future-proof solutions, discover what’s needed to stay ahead and win in the coming year.
18mins
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Unlocking the Power of Data to Accelerate Building Material Sales
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Discover how data-driven marketing can transform building materials brands. Learn actionable strategies to personalize campaigns, align sales and marketing, and drive growth with insights that matter.
7mins
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How to Help Dealers and Distributors Sell Your Building Products Faster
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Learn how to simplify the sales process and sales enablement process to help make your building products easier to sell for dealers and distributors with practical tips and strategies.
17mins
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B2B Marketing: Elevate Your Brand Creative
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Discover expert tips to stand out in the B2B building materials industry. Learn how creativity can differentiate your brand and engage your audience effectively.
15mins
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Sales & Marketing Alignment: How Both Can Work Together for Building Materials Brands
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Learn effective strategies to align sales and marketing teams, fostering collaboration and driving qualified leads in the building materials industry.
20mins
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Do something different: 5 unexpected channels to get your brand noticed and selected.
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Explore unexpected marketing channels like TikTok and podcasts to elevate your building materials brand’s visibility and engagement.
15mins
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Part 2 – Digital Experience Trends for Building Materials Brands
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Discover the latest digital experience trends shaping the building materials industry, including authenticity, VR/AR and omnichannel strategies.
15mins
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Part 1 – Digital Experience Trends for Building Materials Brands
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Dive into the latest digital experience trends and learn how building materials brands can use them to grow and strengthen their online presence.

About Constructive Insights

How can building materials brands stand-out from the competition? Which marketing tools and tech are streamlining efforts? Are sales teams set up for success? Constructive Insights is JKBuild’s video series where our building materials expert Jen Candlish and special guests share their thinking on how building materials brands can strengthen the ways they’re pushing boundaries and mindsets.

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Get noticed.
Lost in a sea of sameness? We dig into effective marketing strategies to help your brand make waves and stand-out from the crowd.
Get selected.
Whether it’s working through dealers and distributors or driving your own demand, our experts dig into the art and science of getting your product picked.
Get installed.
Success comes when your building materials are installed – and long after. From ensuring you have the right resources to finding new ways to drive customer loyalty, we guide building materials brands on how to keep customers coming back.

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