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What is Humanology for Good?

We combine human insights with the latest marketing technologies to unlock a brand's true potential. This is our Humanology philosophy. It’s in our DNA and inspires everything we do. And now, we are taking what makes Humanology so good for business and turning it into something even greater, giving philanthropic programs across Southern Ontario the support that could advance their cause.
Humanology for Good

You could earn $100,000 worth of marketing support

What could $100,000 worth of marketing support mean for you? Well, it could be a new fundraising campaign, a killer social strategy or a fresh new brand look. If your organization is chosen, our team of digital, strategy and creative pros will help you do even more good.

Who is eligible?

Any registered not-for-profit or charitable organization in Southern Ontario looking to reinvent its approach to marketing.

How do we enter?

Simply complete the entry form below. Tell us more about your cause and how this investment brings you closer to your goals. Submit your story as a short video, PDF or written submission. The choice is yours.

When can we enter?

Entries for 2025 are closed, but don’t worry—applications will reopen in September 2025 for 2026!

We want to hear from you

Submit your entry and describe the help you need and why your organization should become our 2025 Humanology for Good Partner of the Year. Not sure if you’re eligible? Download our Submission Criteria for all the details on what you need to be considered.

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How to apply

FAQs

What is Humanology for Good?

Humanology for Good is Jan Kelley’s Corporate Philanthropic Program. Launched in 2023, this initiative is dedicated to helping organizations transform and succeed in an increasingly digital world.

Who does Humanology for Good support?

Registered not-for-profit and charitable organizations in Southern Ontario looking to materially reinvent their approach to marketing.

What are the eligibility and/or evaluation criteria?

Please see here for the Humanology for Good Eligibility and Submission Criteria.

How do I submit an application?

Please follow this link and complete the submission form. You will receive an email confirming your application as soon as it is received.

Is there a word count limit for each question in the form?

Yes. The word count limit for each question is 500.

Is there a cost to submit an application?

No. There is no cost associated with application submission.

What is the submission deadline?

The submission deadline is December 6, 2024 at 11:59 PM ET. After this time, the application form will be disabled.

Who evaluates and chooses an organization for 2025?

Jan Kelley is the only party responsible for evaluating all applications and choosing an organization for 2025, by leveraging the Eligibility and Evaluation Criteria found here.

When will organizations be notified of the status of their application?

All organizations (including the chosen organization) will be notified on January 31, 2025.

How many organizations are chosen each year?

One organization is chosen annually.

How is the donation awarded to the chosen organization?

Jan Kelley makes the ultimate decision about how the in-kind work is allocated. A formal Scope of Work (Approach, Outcomes, Timeline, Parameters, Expectations, etc.) will be developed and signed prior to project kick-off.

Can the organization request for the funds to be donated directly to the cause?

No. Jan Kelley’s commitment is $100,000 of in-kind work only.

Does the donation amount include hard costs?

No. Jan Kelley’s commitment is $100,000 of in-kind work only. Should there be any hard costs associated with the execution of the project, the organization is responsible for these.

Can an organization re-apply in future years whether or not it was chosen in 2025?

Yes. Any eligible organization can re-apply in future years and its application will be subject to evaluation in a given year.

Can I submit additional information with my application?

Yes. Any additional information can be uploaded as attachments when submitting your application.

Who can I contact if I have any questions or am having issues submitting my application?

For questions and/or requests for help, please email Kamila Karwowski at kkarwowski@jankelley.com

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Thank you for your interest in Humanology for Good

Entries are now closed.

Although 2025 entries are now closed, applications will be reopening in September for 2026! Sign up for our email list to stay tuned for more details.

Stay informed

Keep up to date with everything related to Humanology for Good, from the submissions process to future project work.