Jan Kelley’s President & CEO Chantel Broten shares her expertise and views on our paradoxical approach to modern marketing.
Humanology Insights
Humanology
It’s Time to End the Brand vs. Performance Debate (For Good)
When did marketing become a battle of brand versus performance?
Humanology
Our Approach to Marketing in the Modern World
What is Humanology and what does it have to do with modern, digital marketing?
Humanology
Great Expectations & Opportunities
Blending creativity & technology is a must for leaders to achieve success in modern marketing.
Humanology
Humanology
Not 1 but 3 Ways to Use Data to your Advantage
3 ways to harness the power of data for more effective marketing.
Humanology
Building a Data-Centric Marketing Organization is a Must
Successful modern marketing organizations have a data-centric culture.
About Humanology Insights
From uncovering human insights to creating a data-driven culture, Humanology Insights helps marketers level up their skillset, create more meaningful, results-driven marketing campaigns and enhance their organizational processes. Chantel provides her expertise in helping to shift mindsets, leverage data and new technologies and provide inspiration from brands who are doing it right.
Keep up with the evolving marketing landscape
Digital marketing is always changing. You’ll gain a new perspective on industry changes so you can create customer experiences that resonate and convert.
Expert knowledge on data and creativity
From leveraging data in the right ways to harnessing the power of creativity and technology, you’ll receive expert knowledge in how to approach marketing more effectively.
Real examples from brands who are doing it right
See which brands are doing it right with practical examples that will inspire your own new thinking.
Download the CMO’s Guide to Full-Funnel Success.
Learn how to build your brand and drive conversions in every campaign. This guide outlines the metrics, workflow, and strategy template needed to collapse marketing silos and synchronize teams for sharper spend and faster results.
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