Homeowners and facility managers expect instant answers, seamless booking, and brands they can trust. National and regional service providers compete with local operators, aggregators, and franchises on every search — across residential and commercial markets. We help home and commercial service brands earn visibility, build trust, and convert high-intent demand into completed jobs and long-term value. Powered by Humanology®, our data-driven, AI-enabled marketing is built to scale local performance without sacrificing brand control.
How we help
As service organizations grow, complexity grows with them. Managing hundreds of locations, technicians, and markets while meeting rising customer expectations puts pressure on performance, efficiency, and ROI. We help simplify that complexity — turning distributed operations into engines for predictable growth.
| Business Challenges | Our Solutions |
| Rising customer acquisition costs and shrinking ROI | AI-enabled performance media that improves efficiency, optimizes spend in real time, and lowers cost-per-lead. |
| Competing with agile local providers and national aggregators | Multi-location SEO, Google Business, and Local Services Ads optimization that wins high-intent searches in every service area. |
| Managing brand trust and reviews across hundreds of locations | Review and reputation management at the branch and technician level to protect trust and improve conversion. |
| Balancing national consistency with local relevance | Hyperlocal creative, geo-targeted, and weather-triggered campaigns that reflect real market conditions without fragmenting the brand. |
| Turning calls, chats, and clicks into booked — and completed — jobs | CRM-integrated tracking and conversion optimization that connects marketing to real operational outcomes. |
| Proving ROI across complex, multi-location networks | Predictive analytics and executive dashboards that tie media performance directly to revenue and lifetime value. |
Growth Powered by Humanology
Jan Kelley helps home service brands localize at scale, boost trust, and grow profitably. By uniting Humanology: human insight + AI – with deep category expertise, we deliver marketing that wins across awareness, consideration, and loyalty.
Brands We’ve Helped
Download the Home Services Trends Report.
What We Deliver: Local Scale, National Impact
Our growth engine turns complexity into opportunity: uniting strategy, creative, and performance to help national home and commercial service brands outpace local competition.
-
AI-powered media and demand generation
-
Multi-location SEO and geo-targeted campaigns that reach homeowners, facility managers, and procurement teams
-
Differentiated creative and content that build trust across consumer and commercial buyer journeys
-
Full-funnel measurement and optimization
See the results
Resources for Home and Commercial Service Leaders
Core Services
Insights
Turn research into action with audience insights, competitive intelligence, market insights and technology assessments.
Explore Insights
Strategy
Make informed brand, GTM, creative and media decisions, aligned to measurable business outcomes.
Explore Strategy
Creative Services
Bring your brand to life with design, video, performance creative and digital experiences.
Explore Creative Services
Performance Media
Connect with the right audiences through paid search, SEO, social, programmatic and more.
Explore Performance Media
Data & Measurement
Improve ROI with predictive analytics, CRO testing, dashboards and AI-driven forecasting.
Explore Data & Measurement
FAQs
How can marketing help a home services company grow faster?
By helping more homeowners find, choose, and trust your brand. Local SEO, Google/Local Services Ads, strong reviews, and easy booking turn searches into jobs and repeat customers.
What are the most effective ways to get more service calls and leads?
Focus on high-intent channels like local SEO and Google Ads. Combine them with review generation, location accuracy, and a fast mobile booking flow to convert leads.
How can multi-location service brands manage trust across regions?
Keep your listings consistent, respond to reviews quickly, and tailor creative for each market. Localized content builds confidence everywhere you operate.
What helps large service brands prove ROI from marketing?
Connect campaigns to calls and completed jobs through CRM integration and dashboards. It’s how we apply Humanology — combining human insight with technology — to make every decision data-driven and customer-first.