Rising costs and shifting homeowner expectations demand a smarter approach. We help national home services brands get found, chosen, and trusted—by blending creativity, AI, and hyperlocal strategy. The result? More booked jobs, stronger loyalty, and profitable growth.
Transforming Home Services Marketing: Local Trust. National Scale. Proven Growth.
Download the Home Services Trends Report.
?
Struggling to keep up with rising customer acquisition costs?
?
Losing ground to local competitors?
?
Need stronger reviews and community presence?
National home services brands face a critical challenge: balancing scale with trust. Homeowners demand instant, personalized experiences, but multi-location complexity makes it hard to deliver. Without the right strategy, national brands risk commoditization and wasted spend. The winners will be those who scale trust, local presence, and AI-powered performance marketing; block by block.
How We Help
Jan Kelley helps home service brands localize at scale, boost trust, and grow profitably. By uniting Humanology: human insight + AI - with deep category expertise, we deliver marketing that wins across awareness, consideration, and loyalty.
Get Found
Learn more
Get Found: Visibility Where It Matters
We make sure homeowners discover your brand first; whenever and wherever they search.
- Local SEO & Google Business Profile optimization at scale.
- Paid media and geo-targeted campaigns designed to capture “near me” searches.
- Directory and map management that ensures accuracy across hundreds of locations.
- AI-enabled performance marketing that drives down cost-per-lead.
Get Chosen
Learn more
Get Chosen: Differentiation & Trust at the Moment of Decision
We help your brand stand out in crowded, commoditized categories by earning choice when it matters most.
- Reputation and review management at the branch/technician level.
- Customer testimonials, UGC, and social proof that outperform polished ads.
- Differentiated creative that cuts through the "sea of same."
- Smart retargeting strategies that convert consideration into booked jobs.
Get Trusted
Learn more
Get Trusted: Loyalty & Growth Beyond the First Job
We build systems that turn first-time homeowners into repeat customers and brand advocates.
- Referral and loyalty programs designed for long-term retention.
- Content and campaigns that reinforce credibility and keep your brand top-of-mind.
- Seamless digital-to-real-world experiences that build consistency across every interaction.
- Advanced reporting and analytics that prove ROI from click to completed job.
What We Deliver: Local Scale, National Impact
Our growth engine turns complexity into opportunity: uniting strategy, creative, and performance to help national home service brands outpace local competition.
01AI-powered media and demand generation
02Multi-location SEO and geo-targeted campaigns
03Differentiated creative that builds trust
04Full-funnel measurement and optimization
Download the Home Services Trends Report.
Download nowBrands We’ve Helped
Resources for Home Services Leaders
More tips, trends and strategies that will help you drive growth for your Home Service brand.
