Discover how the building materials industry is redefining growth in 2026, with six new rules shaping how brands compete and win.
2026 Key Trends
The New Rules of Growth in Building Materials
Turning Pressure Into Possibility
In 2026, the building materials industry is operating under new rules. Interest rates, labour shortages, and AI-driven disruption are reshaping how brands sell, innovate, and build trust. Today’s buyers bounce between generative search, retail media, jobsite interactions, and countless other touchpoints, demanding more proof, more clarity, and more connection wherever they choose to engage.
Our latest JKBuild Trend Report reveals six key shifts defining growth in 2026, from the importance of balanced selling approaches and smarter product design to the next frontier of data intelligence. Discover how leading brands are turning complexity into clarity and pressure into performance.
Download this report to explore:
- The 6 trends shaping growth in 2026
- How leading brands are using disruption as a growth advantage
- Strategies to align sales, marketing, and innovation for impact
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