A briefing for Canadian aftermarket leaders who don’t want to get sidelined by digital invisibility, EV complexity and shifting loyalty.
6 Automotive Industry Trends That Will Shape Aftermarket Marketing in 2026
Out-System the Competition. Own the Moment of Intent.
The Canadian automotive aftermarket is no longer constrained by brand history or physical footprint. Today, growth is dictated by three critical factors: visibility at the moment of intent, credibility in an increasingly complex vehicle parc and the ability to retain both customers and technicians over time.
While many organizations believe they are adapting, most are simply extending legacy models while demand formation and loyalty mechanics move elsewhere. From installers bypassing distributors via digital ordering to consumers deciding on service providers long before the phone rings, the rules of engagement have fundamentally changed.
Our latest Trends Report reveals the six structural shifts reshaping the Canadian aftermarket. It provides a roadmap for leaders to move beyond short-term marketing spikes and build connected growth systems that compound value through 2026 and beyond.
See what’s changing—and what to do next:
- Visibility at the moment of intent (search, marketplaces, local discovery)
- EV and ADAS credibility that earns trust
- Loyalty and technician capacity as real growth limits
- Why campaigns spike, systems compound lifetime value
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