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Live Locally, Scale Nationally: 7 Disruptive Trends Redefining Canadian Home Services Marketing in 2026

What national home services brands must do now to outpace local competitors and rising acquisition costs.

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Local Trust. National Scale. Proven Growth.

The home services landscape in Canada is under pressure. Acquisition costs are surging. AI is redefining search. Small local competitors are nimbler than ever. And homeowner expectations for immediate, personalized experiences continue to climb.

In 2026, doing “what’s always worked” won’t cut it. Marketing leaders at national HVAC, plumbing, landscaping, pest control, roofing, and renovation brands must rethink their entire growth playbook – from how they generate leads to how they earn trust in an AI-first world.

This trends report reveals the seven biggest disruptors that will separate winners from the irrelevant in the year ahead; plus seven strategies national brands can take back control – and win.

Download this report to explore:

  • The seven trends reshaping how national home and commercial services brands generate demand, earn trust, and scale locally
  • Where homeowners are actually searching and deciding, and how to show up before local competitors do
  • How AI, first-party data, and hyperlocal targeting are changing what “effective marketing” really means in 2026
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