How building material brands can turn retail media spend into measurable, omnichannel growth
How building material brands can turn retail media spend into measurable, omnichannel growth
Big-box retailers are critical growth channels for building material brands, but the landscape is getting harder to navigate. Retail media is expanding fast. Attribution is unclear. And many brands are spending more without knowing what’s actually driving sales.
Treating retail media as a standalone channel no longer works. Marketing leaders selling through Home Depot, Lowe’s, Walmart, Canadian Tire, and other big-box partners need an integrated, omnichannel approach that connects digital, in-store, and brand activity.
This guide shows how to maximize your investment with big-box retailers by improving attribution, strengthening brand presence, and turning retail media spend into measurable, long-term growth.
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Building Materials
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Automotive
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Building Materials
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