Aftermarket Parts Manufacturers: How to Win Pull-Through by Owning Technicians and Platforms
Aftermarket parts manufacturers don’t lose because their brands are unknown. They lose because they fail to win the technician and the platform at the same time. In today’s automotive aftermarket, demand is decided in a compressed moment. A technician looks at a screen inside a distributor portal, marketplace, or shop system. The platform controls what […]
Read more