Capture demand. Guide decisions. Convert high-intent learners. Jan Kelley partners with universities, business schools, and continuing education providers to drive measurable enrolment growth. Complex portfolios create fragmented marketing, inconsistent performance, and missed opportunities. We fix that. Our approach connects strategy, media, and data into a single system that captures demand, improves lead quality, and drives applications across graduate, professional, and lifelong learning programs.
Turn Complex Education Portfolios into Predictable Enrolment Growth
How We Help
Jan Kelley partners with universities and education providers to drive measurable enrolment growth. Complex portfolios often lead to fragmented marketing and missed opportunities, so we bring everything together by connecting strategy, media, and data into one system that captures demand, improves lead quality, and drives applications across programs.
| Business Challenges | Our Solutions |
| Fragmented Campaign Structures Across Programs | We unify campaign structures into integrated portfolios to scale insights and budgets. |
| High Campaign Volume and Operational Complexity | We scale production and quality across dozens of concurrent campaigns through structured workflows. |
| Weak Connection Between Marketing and Enrolment Outcomes | We optimize media using CRM data for quality leads and real enrolments. |
| Long, Non-Linear Student Decision Journeys | We guide prospective students from awareness to enrolment with strategic, full-funnel marketing. |
| Increasing Competition for High-Intent Audiences | We win key decision moments through high-intent search and paid media strategies. |
Core Services
Jan Kelley partners with universities and education providers to drive measurable enrolment growth. Complex portfolios often lead to fragmented marketing and missed opportunities, so we bring everything together by connecting strategy, media, and data into one system that captures demand, improves lead quality, and drives applications across programs.
Insights
Turn data into direction with audience intelligence, competitive analysis, market insights, and technology evaluations.
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Strategy
Make confident brand and media decisions that drive measurable business results.
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Creative Services
Bring your brand to life through design, video, performance creative, and digital experiences.
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Performance Media
Reach the right audiences through paid search, SEO, social, programmatic, and more.
Explore Performance Media
Data & Measurement
Maximize ROI with predictive analytics, CRO testing, dashboards, and AI-powered forecasting.
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FAQ
How do you measure success for post-secondary marketing campaigns?
We focus on metrics that matter to institutions — including cost per inquiry, application rates, and cost-per-enrolment — not just clicks or leads.
Can you work with our internal marketing and recruitment teams?
Yes. We regularly integrate into existing workflows, collaborating with internal teams and other partners while providing clear ownership of media strategy and performance.
How do you manage high volumes of campaigns, such as continuing education programs?
We use structured workflows, scalable production systems, and continuous optimization processes to manage dozens of campaigns efficiently without sacrificing performance.
How do you improve lead quality, not just lead volume?
We connect paid media with CRM data to understand which leads convert into applicants and enrolled students, then optimize targeting, messaging, and media investment accordingly.